DESIGN BRIEF QUESTIONNAIRE

Let’s get to know you

Let’s get to know you

Design is subjective and sometimes we may have different stylistic and aesthetic preferences. This questionnaire is for us to find out more about your organisation as well as any specific design direction that you want us to go. We will process all the information that you’ll be providing us here in a holistic way and translate it into a completely unique design.

Here we go!

Company Background

Tell us more about your company and your target audience profile
What is the full name of your organisation?
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What does your organisation do (how does it generate revenue)?
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Describe a typical person who would be interested in your product / service (your target audience persona)
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What do you want your website visitors to do and why should they do it?
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The Brand

Tell us more about your brand, (if you have a brand guideline document, you can simply send it to your Creatix Project Manager, if you've already done that you can ignore the question regarding colour and font)
Use 3 adjectives to describe how you want your brand / organisation to be perceived in the market
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What is the primary and secondary colour of your brand (in HEX code)?
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What is the primary (for title text) and secondary (for body text) font of your brand?
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Your Competitor

Knowing who you identify as your competitor will help us learn more about your market and industry as well as your position in the market compared to other players

Competitor 1

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Competitor 2

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On Design

Let's find out what your preferences are design and layout
Do you prefer a vertical (example) or horizontal (example) type layout? (Put ‘5’ if you don’t have any preference on this)
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0 = Vertical
10 = Horizontal
Do you prefer a text driven (example) or image driven (example) design?
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0 = Text driven
10 = Image driven
How clean (example) or busy (example) would you like your website to look? (Put ‘5’ if you don’t have any preference on this)
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0 = Clean
10 = Busy
Do you prefer sections separation to be more 'conforming' (example) or 'contrasting' (example)? (Put ‘5’ if you don’t have any preference on this)
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0 = Conforming
10 = Contrasting
How much vector based graphics (example) would you like to be used in your website?
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0 = None
10 = A lot

Finally

There is nothing more straightforward for you to tell us what you like by showing us. In the below section feel free to show us websites that you like as well as what is it that you like about them. Don’t worry these will completely be for reference purposes only, the design we will create for you will be nothing like what you’ll show us and completely unique to your project.

Website reference 1

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Website reference 2

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Any other things you would like to tell us?
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